As a digital bank with no physical branches, ME relies on its website to be a one-stop shop. However, ME’s subpar mobile browsing experience prevented ME from acquiring and servicing its customers and didn’t support its digital brand. Our four broad goals for ME were to:
The incumbent CMS was severely constraining ME’s agility and lacked the key functionality and features that were required. In response, ME established a working group and considered three alternate CMS platforms. Results from the evaluation process highlighted that Kentico was the logical choice for ME.
Kiandra worked closely with ME to deliver a fully responsive digital experience — in line with the bank’s technologically savvy reputation. Using a collaborative and iterative approach, Kiandra was able to deliver high-value, working software, quickly and effectively with less risk.
Kiandra collaborated with key stakeholders to identify the range of features required. The majority of the features identified as mandatory for the ME Bank website were available out of the box, as part of the core Kentico CMS offering.
Since the launch of the new site, the search function has experienced an uptick of 147% with visitors staying longer on the site and visiting more pages.
In March 2018, the new ME site was named the Kentico Financial Services Site of the Year — an international award that seeks out the best Kentico implementations which are then voted for by the public.
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