Ethical Marketing Policy

AAt Kiandra, we are committed to solving complex challenges. This commitment extends beyond our technical expertise; we aim to solve difficult problems and ensure our work contributes to a better world.

Our philosophy is defined by the value we bring to our clients and the positive impact our work has on social and environmental causes. We build long-term relationships based on these shared values. Marketing is a core component of this approach. We adhere to ethical practices that support our commitment to changing the software experience for the better.

Our Marketing Commitments

Transparency and Trustworthiness

We create content that is objective and free from "spin." We aim to inform, not misinform. We reject deceptive practices and ensure that all existing and future clients understand the path to purchase and the genuine benefits of our solutions.

• Verifiable Claims: We make precise, substantiated claims based on reliable, scientific, or industry-standard data. We avoid vague or hyperbolic assertions.
• Accountability: We are truthful and transparent about the social and environmental impacts of our operations, acknowledging both our progress and our areas for improvement.

Protecting our Clients

We protect the rights of our clients and investigate any complaints immediately.

• Permission-based Engagement: We utilise a permission-based approach for all electronic direct mail (EDM) and marketing communications.
• Ethical Channels: We follow strict ethical guidelines when using sensitive marketing and public relations channels to ensure our outreach is never intrusive or manipulative.

Value-Based Engagement

We believe in building relationships through genuine advocacy rather than psychological manipulation. We commit to:

• Value-driven Content: Our content, including blogs, news, and social media, is designed to provide genuine utility to the reader.
• Rejection of High-Pressure Tactics: We strictly prohibit the use of "growth hacking" techniques, such as countdown timers, artificial scarcity, or intrusive tracking. We trust that providing clear, accessible value will naturally attract the right partners.

Inclusive and Sustainable Practices

We choose environmentally safe marketing options and strictly reject "impact washing." We commit to:

• Inclusive Representation: Using gender-neutral language and diverse imagery that reflects the breadth of our community.
• Accessibility: Ensuring our website meets WCAG standards and regularly publishing content that raises awareness about digital accessibility.
• Impact-focused Case Studies: Highlighting the positive effects our software has on diverse people and communities.
• Transparent Pricing: We provide honest pricing and do not engage in "low-ball" tactics.
• Removing Stereotypes: We avoid IT industry clichés, such as developers in hoodies or executives in suits.
• Sustainable Outreach: Reducing the production of physical merchandise. For example, at trade shows, we plant trees in exchange for contact details rather than distributing disposable items.

Social Media and Digital Conduct

We act with integrity to maintain safe and inclusive online communities. We commit to:

• Zero-tolerance for Hate: We have a zero-tolerance policy for hateful behaviour or the intentional spread of misinformation.
• Ethical Placements: We block and reject third-party digital media placements on websites that support oppression or spread misinformation.
• Data Privacy: We operate at the highest level of regional compliance regarding data usage. No data is collected outside our stated terms, nor is it shared with external parties without explicit permission.
• Organic Integrity: We do not purchase links or engage in unethical SEO behaviours as outlined in Google’s webmaster guidelines.

Clear Attribution and Sourcing

We believe in intellectual honesty. We commit to:

• Citing Our Sources: When marketing materials rely on external research, scientific data, or specific industry benchmarks, we will provide clear citations.
• AI Acknowledgement: We will clearly disclose when AI has been used to generate, significantly augment, or curate marketing content. This ensures our audience can distinguish between human-led advocacy and machine-assisted output.

Objective AI Promotion

Our marketing will focus on the tangible utility of AI, not the buzzwords. We commit to:

• De-hyping AI: We avoid vague claims about AI "unlocking value." Instead, we describe specific functional impacts, such as improved data processing speeds or reduced manual error rates.
• Balanced Disclosure: Our promotions will inform clients of both the benefits (e.g., efficiency, scale) and the impacts (e.g., data privacy considerations or the need for human oversight).
• Scientific Substantiation: Any performance claims regarding our AI capabilities must be backed by internal testing or verifiable third-party data.

‍