Kiandra Insights

Can’t code, can build a landing page.

Tom Wills - Kiandra Brand Creative Manager
Tom Wills
Kiandra Brand Creative Manager
May 31, 2021
Tom Wills
Kiandra Brand Creative Manager
May 31, 2021
A laptop screen filled with code sits next to a laptop screen with a simple Unbounce page design

I can’t write a line of code to save my life. This perhaps has been my biggest weakness across my career – be it as a graphic designer way back when, a marketing manager and more recently, the Brand Creative Manager.

I’ve always thought that my role was to organise the content, design and overall layout of a page and then I’d handball it off to a developer to actually get it built. And, this has been the case up until I discovered a piece of software that lets me do it all myself – plan, design and build a landing page.

I’m not here to spruik the benefits of Squarespace, Wix or any of the multitude of DYI website builders. While they’re great for building simple websites, I’m talking specifically about lead converting, marketing-driven business landing pages. The type you usually hit after you’ve clicked on a Google Ad or a sponsored social post.

The software I’m alluding to is Unbounce – a browser-based tool that lets you create custom landing pages without requiring any coding whatsoever.

If you’re a marketer and you’ve ever used an email marketing platform like Mailchimp, or Campaign Monitor, you can use Unbounce. If you’ve ever built yourself a simple page in Squarespace, you can use Unbounce. If you know how to do drag and drop things on a page, change some text, and upload an image, you can use Unbounce.

But, rather than me ramble on about its ease-of-use, it’s probably more beneficial for me to list what exactly I like about the platform as well as some of its limitations.

What’s good:

  • You can use one of the 100+ templates available to get started (including a training template)
  • Once, you’ve chosen a template, building your page really is just a matter of editing text and images
  • You can also design from scratch if you’ve got something particular in mind, or you’re translating an existing design from something like Figma
  • It’s drag and drop, meaning you can move sections around the page easily
  • Editing content is ridiculously easy – just click on a section and type away
  • You can cut and paste between pages and easily duplicate existing pages
  • Alignment and layering tools make it easy to organise content on a page
  • It’s really easy to build forms and create gated content
  • There’s a mobile and desktop design option to ensure your page works seamlessly on both and it’s easy to preview either via the inbuilt preview tool
  • Tracking key metrics is simple and you can even implement A/B testing to optimise performance
  • There are a number of integrations to help Unbounce work with your existing tools. These include email notifications, Google Sheets, MailChimp, Slack, Hubspot, Campaign Monitor and a huge list of Zapier products
  • It’s free to get started and as you might have guessed, the learning curve is low.

What's not so good?

  • Unbounce is limited to landing pages, so as simple as it is to use, it’s probably not what you’re after if you’re building a site
  • I have experienced a few bugs that have required a restart to resolve
  • Make sure you save your work as you go – there’s no autosave
  • Adding in movement or subtle animation to elements on a page does require some basic CSS and JavaScript knowledge. Luckily, it’s something you can figure out with a Google search (trust me, I’ve even managed to do it).

So, if you’re planning a new landing page for a campaign, product or event and you’re interested in building your itself, why not give Unbounce a try? The worst thing that can happen is you learn a new skill. On that note, I really should learn how to code someday…

Share article

More insights

An abstract illustration of a young woman testing software on her laptop

Performance testing is a commitment to excellence

Farzin Karthik

At Kiandra, we recognise and acknowledge the pivotal role of performance testing in achieving this fine balance. In this blog, we will unravel what performance testing truly means at Kiandra and why it's a cornerstone of our development philosophy.

Read more
OutSystems Premier Partner badge sits on a dark blue background

Kiandra becomes first Premier OutSystems partner in the ANZ region

Meghan Lodwick

Kiandra are proud to announce that it has attained the status of Premier OutSystems Partner – the most important partnership status from the world’s leading enterprise low-code platform.

Read more
Wreath surrounds the text "OutSystems Partner of the Year 2022"

OutSystems Top Partner ANZ for 2022

Meghan Lodwick

Kiandra has received the OutSystems Partner of the Year Award for the entire Australia New Zealand region. The custom software solutions provider was recognised at the ‘Top Partner of Australia and New Zealand’.

Read more

Let’s discuss your next project

Whether you’re curious about custom software or have a specific problem to solve – we’re here to answer your questions. Fill in the following form, and we’ll be in touch soon.


Would you like to receive an occasional email showcasing the latest insights, articles and news from our team of software experts?

Thanks for reaching out! One of our software experts will be in
touch soon to help you with your enquiry
Oops! Something went wrong while submitting the form.

This website uses cookies to improve your experience. By browsing our website you consent to the use of cookies as detailed in our Privacy Policy