As a digital bank with no physical branches, ME relies on its website to be a one-stop shop. However, ME’s subpar mobile browsing experience prevented ME from acquiring and servicing its customers and didn’t support its digital brand. Our four broad goals for ME were to:
- Create a website that works on all devices and browsers so both existing and prospective customers have a great user experience
- Create a website where customers can easily self-serve and find the information they are looking for
- Future-proof the website by choosing a platform that caters to personalisation
- Make content editing easier, without having to rely on the skills of a developer.
The incumbent CMS was severely constraining ME’s agility and lacked the key functionality and features that were required. In response, ME established a working group and considered three alternate CMS platforms. Results from the evaluation process highlighted that Kentico was the logical choice for ME.